Modern typeface logo design12/9/2023 In that case, your audience will want something that conveys messages of trust and integrity. For example, suppose you are creating a logo for a security company, like the logo above. It is crucial to identify your target market and understand your customers to choose typefaces that reflect their needs and values. These articles feature bold poster fonts, decorative scripts, and everything in-between! Find the perfect font for your next design project with one of these collections.Make sure to align your logo and its message with your audience’s needs. This is our series of beautiful, inspiring collections of fonts and typefaces. ![]() Just keep some of the “golden rules” of design in mind when working with font pairs: Playing with different combinations can add new dimensions of meaning to design projects. Another bonus? The soft script doesn’t have an overly feminine feel and ties to text elements in the logo. That is paired with a simple, script style for one word, “with.” This tiny, softer accent brings attention to the typography and message as a whole. Further, each letter has a roughed-up style and is in a color, all contributing to the funky vibe. The main headline is a bold, slab serif with interesting lines and shapes. ![]() One trend we are seeing a lot of here is a combination of the main typeface with a funky, bold style paired with a softer font (even a script).Īrts District Craft Kitchen is a good example of this font pairing trend in action. Sometimes a font pairing trend is less about specific typefaces and families and more about a feel for a style of typography. It can make pairing fonts that much easier. The other nice thing about an outline and fill pair is that you often only need one typeface that has both styles. Because of this, many designers are using almost twice as much text (or more) in outline fonts as filled, so that the words in the latter style have maximum impact. Note that the outline font, no matter how prominently used, will never carry as much visual weight in the design as the filled complement. (This is true even if the presentation gives more space to the outline font.) When working with this combination of typefaces, put the most important words in the filled typeface and reserve the outline for accent text. Often an outline font is paired with the same typeface filled for an almost yin and yang effect. The trick to an outline typeface is pairing it with something else to ensure readability. This style can work with almost any type of font but is most often seen with sans serifs because of readability and ease of creating understandable outlines. The outline font might be the first thing you see, but the filled words really have an impact. The impact of a transparent fill with an outline over a background image, such as the one in the example above, can be stunning and effective. One of the biggest trends in typography in 2021 might be the use of outline fonts. Handwritten Accent with Almost Any Other Font In this case: brand, artistic element, and readable text. You can get away with a little more “rule-breaking” with typefaces when everything has a purpose. The third typeface is used for menu items and calls to action, pretty much anything that’s not branding or an artistic element, which is much of the reason why this all comes together. There’s one typeface for the center header branding (condensed slab), a second typeface (bold serif) for the arch around the spinning bottle, and a third for all of the other text elements (bold sans serif). In the example above, there are three bold typography choices (and interestingly, none of them match the logo on the bottle). ![]() Plenty of space around elements can help here as well. What makes it work is giving each typeface a role in the design and keeping everything else as simple as possible. This is quite the risky font “pairing” trend, where designers are actually using three (or more) typefaces, and each has a bold style.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |